What is Data?

In today’s business world, we are constantly hearing about Artificial Intelligence, Machine Learning, Data Science, and Data Analysis, which are all based on Data. Because of that, a question might arise: What is Data?

Posted by Judith Winkler MBA on January 30th, 2024

Data are facts and statistics collected for references, the quantities, characters, or symbols on which operations are performed by a computer, being stored, and transmitted in the form of electrical signals and recorded on magnetic, optical, or mechanical recording media; things known or assumed as facts, making the basis of reasoning or calculation or analysis according to the Oxford Language Dictionary.

From the data definition, we can infer that data is factual information (e.g., measurements and statistics) used for reasoning, discussion, or calculations. Different forms of data exist, like numbers, text recordings on paper, bits or bytes stored in electronic memory, or facts living in a person’s mind. Since the computer era, data refers to information transmitted and stored electronically, which can enhance movement or processing (information converted into binary form); for example, individual prices, weights, addresses, ages, etc.

Data differs from information because data is a group of facts, and information offers context. There is a one-sided relationship between information and data; information depends on data, but data doesn't.

Business data has different formats, such as relational databases and social media. In addition, data can be structured data and unstructured data.

Structured Data vs Unstructured Data

Structured Data Unstructured Data
Organized and formatted in a specific way Lacks specific structure or format
Well-organized with a defined format, such as tables and columns Lacks a predefined format and is unorganized
Highly accessible, and easily retrieved by using SQL or other database tools Less accessible, requires advanced techniques for extraction and analysis
Easy to analyze by using traditional statistical methods and data mining techniques Requires advanced techniques such as Machine Learning or natural language processing (NLP) for analysis
Limited scalability Highly scalable
Examples: Customer information, transaction records, inventory lists, financial data Examples: e-mails, social media posts, multimedia files, sensor data
It can be used in Business Intelligence, data analytics, financial reporting It can be used in Sentiment Analysis, social media monitoring, text mining

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